发布于 2026-11-09
英文原文
助理品牌经理
Assistant Brand Manager
花王
| 职种 | 市场营销 | 雇用形态 | 不明 |
|---|---|---|---|
| 工作地点 | 美国俄亥俄州辛辛那提(需在辛辛那提地区或愿意搬迁) | 薪资 | 90,000美元至100,000美元 |
职位概要
花王(Kao)招聘助理品牌经理,支持本地市场品牌增长营销项目的规划、执行与优化。主要职责包括:支持整合品牌激活(社交、公关、网红、TikTok Shop、派样、零售及付费媒体),指导代理公司创意执行,跨部门协作(贸易营销、消费者互动、法务、媒体),开发并优化绩效仪表盘与报告工具,整合消费者、品类及竞品洞察以识别机会与风险,支持损益管理、预算跟踪与财务规划,并与财务团队合作理解预测与投资权衡,同时支持创新计划。要求:工商管理或相关领域学士学位(MBA优先),5年以上CPG或市场营销相关经验,美妆品牌/品类经验优先,熟练使用Microsoft Office(Canva加分),熟悉Circana、You Scan、Scintilla、Numerator及零售商POS等数据分析工具。福利:入职首日即享医疗、401(k)及公司匹配,全年36天假期(含休假、节假日、病假),混合办公模式。花王重视多样性、尊重与协作,提供灵活工作、有竞争力的薪资及学习发展机会。
职位描述
Who we are: We are Kao , listed as one of the world’s most ethical companies for the last 19 years. Our brand portfolio spans across three sectors; Consumer Care ( John Frieda, Bondi Sands, Bioré, Jergens, Curél ), Professional Hair ( Goldwell, Oribe, KMS Hair, Kerasilk ), and Molton Brown. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation, and treating each other with trust and respect. The role: The Assistant Brand Manager supports the planning, execution, and optimization of marketing programs to drive brand growth in the local market. You will lead insight‑driven execution across social, media, retail, influencer, PR and sampling, working closely with cross‑functional teams and agencies to ensure integrated, on‑brand delivery. You will serve as a central resource for performance reporting and analysis, translating complex data into clear recommendations that guide strategy, media investment, and commercial planning. You will support P&L management, budget tracking and financial planning, and helps bring innovation to life by collaborating on inputs to the BD teams to successfully launch new products. At Kao, we offer amazing benefits that are available to you on your first day of employment (healthcare, 401(k) plus company match), 36 total days off (vacation + holidays + sick) and a reasonable salary range of $90,000 - $100,000 . We also offer a hybrid work schedule (Needs to be in Cincinnati area or willing to relocate to the area). What you will do: Marketing Planning & Execution Support integrated brand activation efforts (social, PR, influencer, TikTok Shop, sampling, retail, and/or paid media), in alignment to brand strategy and business objectives Review and guide agency-led concepts and executions, elevating work to ensure it is insight-led, on-brand, and platform-appropriate Partner cross-functionally with Trade Marketing, Consumer Engagement, Legal, and Media teams to ensure integrated, compliant, and effective execution Collaborate with other team members, providing prioritization, feedback, and context to elevate execution and impact Share key learnings, best practices, and insights with Business Division and other country partners to support alignment and capability building Business Analysis Guide the development and ongoing evolution of performance dashboards and reporting tools to support decision-making Synthesize consumer, category, and competitive insights to identify opportunities, risks, and key performance drivers Lead insight-driven analyses and retrospectives to inform strategic planning, optimization, and prioritization Recommend actions to take based on data and insights P&L, Budget and/or Financial Management Support P&L management by tracking marketing spend, consolidating budget inputs, monitoring variances, and flagging risks or optimization opportunities Partner with Finance to understand forecasts, investment trade-offs, and financial implications of brand decisions Contribute insight-based input into annual planning and budgeting processes Innovation Strategy & Influence Support innovation plans with BD/ Global teams building from knowledge of consumer, brand and market Leadership & Development Implement a learning mindset for themselves to stay current on trends, resource allocation & industry capabilities to close existing gaps & develop relevant capabilities in the future. Foster a positive, fact based, growth-minded, and collaborative team environment within team, department, and cross-functionally. Champion professional development and individual growth while driving performance, alignment, and engagement across the Kao organization. What you will need: Bachelor's degree required in Business Administration or a related field, MBA preferred 5+ years of relevant CPG or marketing related experience; knowledge of and experience with beauty brands and /or categories preferred Strong Microsoft Office Usage (PowerPoint, Excel, Word, Outlook), Canva a plus Experience with Data Analytics tools such as Circana, You Scan, Scintilla, Numerator, & Retailer POS Creative and proven ability to collaborate, while also working independent as appropriate. At Kao, we believe the diversity of our teams strengthens our global mission. Here we trust and respect each other, collaborating in a friendly and inclusive work environment to achieve great results. What you can expect from us: An entrepreneurial environment where passionate and innovative teams come together. Respect, teamwork and collaboration are at the heart of how we work. A workplace culture that prioritizes employee wellbeing A broad range of benefits, including flexible working, competitive salaries, health and wellbeing offers, retirement, insurance options, and more… Learning and development opportunities Your voice matters here — we value entrepreneurial thinking and innovation from our teams. To find out why 33,000 people across the Globe work at Kao please visit: https://www.kao.com/americas/en/careers/ Discover careers at Kao and how we live our purpose, Kirei – Making Life Beautiful. https://kao.voyse.io/ Kao is an Equal Opportunity Employer, including disabled and veterans. #LI-Hybrid