网站内容战略经理

Job Description Renesas is seeking a Manager, Web Content Strategy to lead how our product, technology, and solution content is planned, structured, governed, and optimized across renesas.com and the broader digital ecosystem. This role will ensure customers can easily find and understand authoritative information throughout the buying and design journey, whether they are using the website, traditional search engines, partner platforms, or emerging AI-powered experiences. This is both a strategic and people-leadership role. You will define the vision, roadmap, governance model, and standards for Renesas content across web experiences, product content, blogs, videos, and other digital channels. You will also guide the team and cross-functional partners in improving content quality, consistency, discoverability, operational efficiency, and business impact across the global digital ecosystem. The ideal candidate combines expertise in web content strategy, content operations, governance, digital experience optimization, and team leadership, with an understanding of how search and emerging AI experiences influence content discovery. Key Responsibilities: · Content strategy: Define and evolve Renesas content strategy across product, technical, and marketing content, ensuring the information customers need is available throughout the buying and design journey. Establish content priorities, identify gaps, guide editorial roadmaps, and align content investments with business objectives, customer needs, and market opportunities. · Team leadership: Lead and develop a multidisciplinary team responsible for content strategy, search strategy, governance, intake processes, and optimization initiatives. Establish priorities, clarify ownership, drive execution, and foster a customer-centric, data-driven approach to content quality and discoverability. · Content operations & governance: Establish scalable content intake, review, and governance processes that ensure content requirements, metadata, taxonomy, discoverability considerations, and supporting assets are complete before work is handed off to web production and development teams. Drive consistency, quality, and operational efficiency across the content lifecycle. · Search & content discoverability: Provide strategic direction for SEO, GEO, onsite search, and emerging AI discovery initiatives, partnering with search specialists to establish priorities and integrate discoverability considerations into the broader content strategy. Ensure Renesas content is structured to be findable, understandable, and authoritative across web, search, partner, and AI-powered experiences. · Information architecture & taxonomy: Define and evolve content architecture, taxonomy, metadata standards, and organizational frameworks that improve findability, scalability, consistency, and discoverability across web, search, AI, and partner ecosystems. · Measurement and insights: Establish reporting frameworks across content quality, customer engagement, discoverability, operational effectiveness, and business impact. Partner with analytics and search specialists to define meaningful measures for SEO and AI visibility, identify optimization opportunities, and translate insights into actionable recommendations. · Market awareness: Monitor platform changes, competitive activity, emerging tools, and shifts in search behavior to recommend strategic adjustments, bringing an experimentation mindset that tests new approaches and doubles down on what works. · Cross-functional partnership: Act as the connective tissue across content, web, engineering, product, and executive stakeholders to communicate priorities, create shared touchpoints, and drive execution. Qualifications · 7+ years of experience in web content strategy, digital content, content operations, digital experience, or related disciplines, including experience leading teams and cross-functional initiatives. Experience incorporating SEO, onsite search, or emerging discovery channels into a broader content strategy is preferred. · Working knowledge of how search engines, LLMs, and answer engines discover and surface content, along with an interest in how emerging search behaviors are influencing content strategy and brand visibility. · Experience developing and scaling content programs across web, product, technical, and marketing channels, including editorial planning, content standards, and quality management. · Experience establishing content intake processes, governance models, and workflows that enable efficient content operations at scale. · Experience influencing cross-functional stakeholders and driving alignment across marketing, product, engineering, and web teams. · Familiarity with onsite search and relevance tuning, monitoring search behavior, and maintaining synonyms and rules. · Familiarity with technical SEO concepts such as structured data, schema markup, crawl efficiency, and site architecture, with the ability to partner effectively with search and development specialists. · Strong analytical skills and the ability to transform data into compelling stories that drive informed business decisions. · Bachelor's degree in marketing, business, engineering, data science, communications, or related field. · Experience in the semiconductor industry is a plus. Additional Information Dallas TX and San Jose CA are other locations for consideration. Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier . With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future. At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives. We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process. Are you ready to join our team and shape the future with us? Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement . Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.