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发布于 2026-11-13 英文原文

全球细分市场营销负责人

Global Segment Marketing Lead (m/f/d)

日立製作所

职种市场营销 雇用形态全职
工作地点意大利米兰,伦巴第大区 薪资意大利:年薪总额起薪44,800欧元

职位概要

日立能源意大利公司招聘全球细分市场营销负责人,加入变压器业务单元全球营销团队,强化以市场和客户为导向的增长方式。该职位需将市场与行业动态同公司产品组合及能力相连接,与行业领袖和产品管理团队紧密合作,深入理解客户应用、不断变化的需求、购买优先级以及公司解决方案可创造差异化价值之处。主要职责包括:与行业领袖和市场专家合作,深入理解客户应用、行业生态、新兴趋势及产品组合在其中的作用;主导关键细分市场和应用领域的客户价值主张开发,将产品组合能力转化为差异化的客户成果和商业价值;系统梳理客户需求、痛点、购买标准、决策者和购买旅程,确保营销重点锚定真实市场需求;将细分市场战略转化为清晰的营销框架,明确目标客户、定位、关键信息、价值销售点和思想领导力优先事项;与传播团队合作确保信息框架一致,并针对不同受众调整叙事和内容;与产品管理协作,将市场需求和客户价值与产品组合定位、产品发布和增长计划相连接;为销售和面向客户的团队提供有说服力的客户价值叙事和细分市场专属营销工具;定义有意义的KPI以衡量细分市场营销策略的有效性,并根据市场反馈和业务影响持续优化优先事项。应聘要求:市场营销、商业、工程、经济学或相关专业学位;在B2B营销、战略营销、细分市场营销、业务发展或商业战略方面有丰富经验,最好在工业、能源、基础设施或技术环境中;具备较强的市场和商业导向,能够理解复杂行业、客户应用、价值链和商业模式;具有开发市场细分、客户洞察、价值主张、定位和上市策略的证明能力;具备较强的分析和战略思维,并能将战略转化为可执行的优先事项;优秀的沟通能力,能够与技术型和商业型利益相关者有效互动;适应全球跨职能环境,能够驾驭多个细分市场和成熟度及市场动态各异的利益相关者;英语流利;愿意出差15%。福利待遇包括激励计划、午餐券、健康保险、养老基金、福利、弹性工作时间、混合办公模式、健康平台、家庭护理福利、停车和合作伙伴优惠(健身房、体育中心、商店)。适用集体谈判协议:Metalmeccanico。

职位描述

Location: Milan, Lombardy, Italy Job ID: R0150954 Date Posted: 2026-11-05 Company Name: HITACHI ENERGY ITALY S.P.A. Profession (Job Category): Sales, Marketing & Product Management Job Schedule: Full time Remote: No Job Description: The opportunity We are looking for a Global Segment Marketing Lead to strengthen our market- and customer-driven approach to growth within the Global Marketing team of the Transformers Business Unit. In this role, you will connect market and industry dynamics with our portfolio and capabilities, working closely with industry leaders and Product Management to understand customer applications, evolving needs, buying priorities, and where our solutions can create differentiated value. You will lead the development of segment- and application-specific value propositions and marketing strategies, translating market insights into clear value-selling points, differentiated positioning, and compelling marketing assets. The role requires a strong customer- and market-oriented mindset and the ability to move from understanding markets and customer needs to defining where and how we compete, differentiate, and deliver value. How you will make an impact Partner with industry leaders and market experts to build a deep understanding of customer applications, industry ecosystems, emerging trends, and the role our portfolio plays within them. Lead the development of customer value propositions for key segments and applications, translating portfolio capabilities into differentiated customer outcomes and business value. Build a structured understanding of customer needs, pain points, buying criteria, decision-makers, and buying journeys, ensuring marketing priorities are anchored in real market demand. Translate segment strategies into clear marketing frameworks, defining target customers, positioning, key messages, value-selling points, and thought-leadership priorities. Work closely with the Communications team to ensure a consistent messaging framework, while adapting narratives and content to different audiences and purposes, from customer-facing communications to thought leadership. Collaborate with Product Management to connect market needs and customer value with portfolio positioning, product launches, and growth initiatives. Equip Sales and customer-facing teams with compelling customer value narratives and segment-specific marketing tools that enable stronger, value-based customer conversations. Define meaningful KPIs to measure the effectiveness of segment marketing strategies and continuously refine priorities based on market feedback and business impact. Your background Degree in Marketing, Business, Engineering, Economics, or a related discipline. Strong experience in B2B marketing, strategic marketing, segment marketing, business development, or commercial strategy, ideally within an industrial, energy, infrastructure, or technology environment. Strong market and commercial orientation, with the ability to understand complex industries, customer applications, value chains, and business models. Demonstrated ability to develop market segmentation, customer insights, value propositions, positioning, and go-to-market strategies. Strong analytical and strategic thinking, combined with the ability to turn strategy into actionable priorities. Excellent communication skills, with the ability to engage effectively with both technical and commercial stakeholders. Comfortable operating in a global, cross-functional environment, navigating multiple segments and stakeholders with different levels of maturity and market dynamics. Excellent English knowledge 15% willingness to travel More about us We believe great work thrives in an environment where people feel genuinely supported and fairly rewarded. Our benefits are designed to create real value for every individual – fueling engagement, performance, and growth. By prioritizing well‑being, we build a work place where personal and organizational success grow together. The minimum salary for this position in the location specified is as follows: Italy: starting from: 44,800 € gross annual The final offer will be based on candidate location, skills and qualifications, experience, and aligned with internal pay structures. Our benefits offering for this role generally includes: Incentive Plan, Lunch tickets, Health Insurance, Pension Fund, Welfare, Flexible working hours, Hybrid work model, Well-being platform, Family Care Benefits, Parking and Partnerships (gyms, sports centers, stores). Applicable CBA: Metalmeccanico Accessibility and reasonable accommodation Qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access the Hitachi Energy career site as a result of your disability. You may request reasonable accommodations by completing a general inquiry form on our website. Please include your contact information and specific details about your required accommodation to support you during the job application process. This is solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes will not receive a response. Use of Al and automated tools in recruitment As part of our recruitment process, Hitachi Energy uses digital and automated tools, including Al-supported solutions, to assist with activities such as application screening, job matching, and interview scheduling. These tools are designed to support our recruiters and do not replace human decision-making. Candidate data is processed in accordance with applicable data protection and employment laws as well as Hitachi's Global Data Privacy Notice. Background Screening and Security Checks As part of the hiring process, Hitachi Energy conducts pre-employment background checks that may include verification of employment history, education, criminal records, and other relevant information, in accordance with applicable laws. For certain roles—particularly those involving access to sensitive information, financial responsibilities, client data, regulated environments, or security-sensitive functions—additional or more comprehensive background or security screenings may be required. These may include, but are not limited to, enhanced criminal history checks, credit history reviews (where legally permissible), sanctions screening, or other due diligence measures aligned with the responsibilities of the position. The scope and depth of any background or security review will be determined based on the nature of the role and business necessity, and will always be conducted in compliance with applicable federal, state, and local laws. Candidates will be notified and, where required, asked to provide consent prior to the initiation of any such checks. Hitachi brings together the world’s greatest minds to help breathe life into new possibilities – and drive innovation for a better future. That’s why we look for individuals who share our pioneering spirit, have imaginative ideas and are fearless when it comes to tackling the world’s biggest challenges. Our people love technology – and they love making a difference. They have a passion for finding new solutions and working with brilliant colleagues. Every day they dedicate themselves to a huge range of exciting projects, contributing to the Hitachi vision around the globe. From engineering new sustainability solutions that conserve water and energy to creating the infrastructure for the smart cities of tomorrow, there’s no challenge too great for our pioneers. And there’s no shortage of opportunities for you to make a difference. Come and experience the dynamic, collaborative and creative environments where your ideas are welcome and new discoveries are waiting. To help you grow to your full potential, we strive to support our employees in their career aspirations and promote the freedom to explore