发布于 2026-10-22
英文原文
品牌营销经理/专员,资生堂全球品牌单元,项目负责人
Brand Marketing Manager/Staff, Shiseido Global Brand Unit, Projects Lead
資生堂
| 职种 | 市场营销 |
雇用形态 | 正式员工 |
| 工作地点 | 东京都港区东新桥 |
薪资 | 面议起 |
职位概要
资生堂集团创立于1872年,是全球领先的化妆品企业之一,致力于启发美丽与文化的生活。资生堂全球品牌单元运营公司内业务规模最大的SHISEIDO品牌,产品销往90个市场。营销部门的使命是创造品牌向往感并强化品牌资产。该职位通过为品牌活动、节假日和可持续发展举措等重大品牌时刻制定整体整合营销传播(IMC),在推动和提升品牌整体形象方面发挥关键作用。主要职责包括:主导整体品牌活动与项目的IMC开发,包括与代理公司合作完成创意和素材制作,以提升品牌形象并为消费者传递价值;支持总经理和副总裁从品牌角度定义并实施品牌关键时刻,包括制定所有品牌时刻的三年战略;与消费者体验组、创意部门和产品开发部门紧密协作,打造包容且连贯的消费者体验;作为团队核心/资深成员领导项目并负责团队辅导和指导初级成员(视职级而定)。基本要求:具有在全球组织或需要与全球团队沟通的组织中工作的经验;至少8年B-to-C品牌经验,在品牌营销方面具备深厚专业知识;至少8年品牌营销、产品营销或营销传播经验,通过战略和IMC开发主导并设计整体消费者体验以提升品牌形象;具有全球品牌营销经验;商务级英语能力(需TOEIC 800分以上);优秀的沟通能力、协作意识以及在多元文化环境中具有说服力的演示能力;具备分析性和解决问题的能力,注重细节。优先条件:有高端美妆行业经验者优先;对化妆品和美容有强烈热情;有总部工作经验。职位吸引力:从日本向世界创造价值,在总部工作,处于为源自日本的全球品牌创造价值的核心;动态范围,该职位不仅专注于单一品牌系列或产品的活动开发,而是聚焦于整体品牌规模;全球影响力,看到自己制定的传播战略在全球范围内执行;多元与包容,在动态的工作环境中与拥有不同价值观和文化背景的团队成员协作;灵活工作方式,采用混合模式,每月需有一半以上工作日到办公室,其余可远程办公(居家办公)。
职位描述
Overview Founded in 1872 in Japan, Shiseido Group is within the leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Shiseido Global Brand Unit operates Brand SHISEIDO ,which has the biggest business size in the company and is distributed to 90 markets. The mission of the Marketing department is to create brand desirability and strengthen brand equity. This position plays a vital role in driving and elevating the brand-wide brand's image by developing the entire Integrated Marketing Communication (IMC) for major brands moments, such as brand campaigns, holidays, and sustainability initiatives. Role and Responsibility Lead the development of the entire IMC for overarching brand campaigns and programs, including creative work and asset creation with agencies, to enhance the brand image and deliver value to consumers. Support the GM and VP in defining and implementing the brand's key moments from a branding perspective, including the development of a 3-year strategy for all brand moments. Closely collaborate with the Consumer Experience Group, Creative Department, and Product Development Department to develop an inclusive and cohesive consumer experience. Lead projects and hold responsibility for team coaching and mentoring junior team members as a core/senior member of the team (depending on the grade level). Basic Requirement Experience working in a global organization or an organization that requires communication with global teams. At least 8 years of experience in a B-to-C brand, with strong expertise in brand marketing At least 8 years of experience in brand marketing, product marketing, or marketing communication, leading and designing the entire consumer experience through strategy and IMC development to elevate the brand image. Experience as marketer for global brands. Business-level English skills (TOEIC score of 800 or more is required). Excellent communication skills, a collaboration mindset, and convincing, persuasive presentation skills in a multicultural environment. Analytical and problem-solving skills with great attention to detail. Preferred Requirement Experience in the prestige beauty industry is a big plus. Strong passion for cosmetics and beauty. Experience in the Headquarters Position Attractiveness Value creation from Japan to the World: Work at the headquarters and be at the core of creating values for a global brand originating from Japan. Dynamic Scope: The role is not dedicated to the development of a campaign for just one franchise or product, but focuses on the overarching BRAND scale. Global Impact: Feel the joy of seeing the communication strategies you develop executed worldwide. Diversity and Inclusion: Thrive in a dynamic work environment where you will enjoy collaborating with team members who have various values and cultural backgrounds. Flexible Working Style: A hybrid model is available, requiring more than half of the monthly business days at the office, with the rest available for remote work (WFH). 【職種 / 募集ポジション】 Brand Marketing Manager/Staff, Shiseido Global Brand Unit, Projects Lead 【雇用形態】 正社員 【給与】 応相談 〜 【勤務地】 Higashishinbashi, Minatoku, Tokyo 会社情報 【会社名】 株式会社資生堂