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发布于 2026-10-02 英文原文

业务负责人(嵌入式处理)

Business lead / Sr Staff Product Marketing Engineer- MCU on automotive )

ルネサス エレクトロニクス

职种产品 雇用形态—
工作地点Shanghai, Shanghai, cn 薪资面议

职位概要

瑞萨电子是全球领先的半导体公司之一,致力于打造更安全、健康、绿色和智能的世界,在30多个国家拥有约21000名员工。本职位为业务负责人(BL),向产品线经理汇报,负责嵌入式处理产品系列(包括微控制器、微处理器或连接IC及相关硬件/软件平台)中特定子集的战略、执行、业务绩效和所有权。主要职责包括:制定高投资回报率的产品投资和路线图战略,确保产品定义和路线图满足短期和长期业务目标;与市场团队合作执行上市战略和产品发布材料;确保销售和FAE接受培训并配备竞争定位和推广材料;与关键客户建立深度关系,对齐产品路线图并提供设计导入支持;跟踪竞品并基准测试性能;与运营团队合作管理产品从概念到导入、成熟和停产的全生命周期;领导PCN和EOL规划;推动运营执行降本举措(晶圆/封装/组装成本降低、测试时间缩短、多源采购、芯片缩小等);协调技术更新、产品变更通知(PCN)、产品停产通知(PDN)等。任职资格:电气工程、计算机工程或相关技术领域学士学位,硕士或MBA优先;4年以上半导体、嵌入式系统或相关行业经验;2年以上产品管理或产品线管理经验;具有战略营销、技术营销、业务开发、应用、供应链管理、成本管理或相关角色经验;了解消费、工业、汽车和数据中心或通信基础设施应用中的微控制器;了解微控制器架构(ARM Cortex、RISC-V等)、嵌入式软件生态系统、半导体成本结构、晶圆经济和供应链动态。关键能力:客户至上思维;优秀的书面和口头沟通能力;能够向技术和非技术受众清晰简洁地呈现复杂概念;能够与全球多个地点和时区的团队有效合作;在快节奏环境中协作并高效工作;数据驱动的战略思维;优秀的人际交往能力,能够影响跨职能利益相关者;高能量、自我激励和积极进取的态度;有成功推出产品、赢得设计导入并最终推动收入增长的良好记录。瑞萨提供有竞争力的薪酬和福利,具体信息将在招聘过程中提供。瑞萨是平等机会和平权行动雇主,致力于支持多样性并营造无歧视的工作环境。

职位描述

Company Description Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you. Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world. Job Description The Business Lead (BL) is responsible for strategy, execution, business performance and ownership of a defined subset of the Embedded Processing product family, including microcontroller, microprocessor or connectivity ICs and related hardware/software platforms. Reporting to the Product Line Manager (PLM), the Business Lead drives product investment and roadmap strategy based on market needs, product definitions, execution, pricing, marketing, revenue growth and lifecycle management, while partnering and influencing cross-functionally with engineering, sales, operations, marketing, and customers. Key Responsibilities Job functions would include (but not limited to): Product investment and roadmap strategy Develop a high-ROI product investment strategy for fast revenue growth aligned with market trends and target segments Ensure product definitions and roadmap meet short-term and long-term business goals Partner with marketing with ‘go-to-market’ strategy execution and product launch collateral Ensure sales and FAEs are trained and equipped with competitive positioning and promotional collateral Customer engagement Establish deep relationships with key customers Align with customers on product roadmap, and design-in support Track competition products and benchmark performance to update investment roadmap Support strategic account and regional reviews Lifecycle management Work with operations to manage product from concept through introduction, maturity and end-of-life Lead PCNs and EOL planning in close collaboration with operations Drive Operations to execute cost reduction initiatives (wafer/package/assembly cost reduction, test time reduction, multi-sourcing, die shrinks, etc) Coordinate technical updates, Product Change Notifications (PCN), Product Discontinuation Notifications (PDN), etc. Qualifications Bachelor’s degree in electrical engineering, Computer Engineering, or related technical fields. Master’s degree or MBA is a plus. 4+ years of experience in semiconductor, embedded systems, or related industries 2+ years in product management or product line management Experience in Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles Understanding of microcontroller in consumer, industrial, automotive and data center or communications infrastructure applications and systems Understanding of: Microcontroller architectures (ARM Cortex, RISC-V, etc) Embedded software ecosystems Semiconductor cost structures, wafer economics, and supply chain dynamics Key Competencies ‘Customer-first’ mindset Excellent written and oral communications skills. Ability to present complex concepts in a clear, concise and effective way across technical and non-technical audiences Ability to work effectively with teams located in multiple locations and time zones around the world Ability to collaborate and be effective in a fast-paced environment Strategic thinking with data-driven decision making Excellent interpersonal skills. Ability to influence cross-functional stakeholders High energy, self-motivation and go-getter attitude. Ability to collaborate and be effective in a fast-paced environment Track record of successfully launching products, generating design-wins and ultimately driving revenue growth. Additional Information Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier . With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future. At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives. We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process. Are you ready to join our team and shape the future with us? Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement .