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发布于 2026-09-28 英文原文

细分市场战略与市场情报

Senior Staff Segment Strategy – Industrial and Building Applications (f/m/d)

ルネサス エレクトロニクス

职种市场营销 雇用形态—
工作地点Munich, de 薪资面议

职位概要

该职位负责所辖细分市场的战略规划与市场情报分析,包括分析市场趋势、客户需求、竞争动态及新兴技术,识别增长机会、优先应用场景和关键用例,制定市场评估、业务预测和细分解决方案路线图,并确定解决方案组合优先级与投资建议。同时负责解决方案机会管理,收集、评估并优先排序来自区域团队、产品组、客户及生态合作伙伴的解决方案机会,与应用和技术架构师协作定义解决方案概念并评估技术可行性,主导从初步评估到商业化的全过程。还需撰写商业案例与投资提案,评估市场机会、收入潜力、成本、风险与预期回报,制定成功指标与商业化目标,并准备开发审批材料和高管汇报,推动架构、工程、产品、市场、销售和财务等部门达成一致。此外,负责监督解决方案从概念到发布的开发过程,代表客户与市场需求,跟踪业务目标与里程碑进展,推动问题解决与风险缓解,协调数字营销、区域解决方案营销、产品组和销售团队开展上市与商业化活动,监测解决方案采用情况与发布效果,并与区域团队及关键客户验证价值主张。要求电气工程、计算机科学、商业、市场营销或相关专业学位,8年以上产品营销、细分市场营销、产品管理、业务开发或解决方案管理经验,熟悉系统级解决方案和技术驱动型市场,具备商业案例与投资提案开发经验,并有领导复杂跨职能项目从概念到商业化的成功记录,能够跨全球跨职能组织有效工作,具备出色的演示和高管沟通能力。

职位描述

Job Description Segment Strategy & Market Intelligence Analyze market trends, customer needs, competitive dynamics, and emerging technologies within the assigned segment. Identify growth opportunities, priority applications, and key use cases. Develop market assessments, business forecasts, and segment solution roadmaps. Define solution portfolio priorities and investment recommendations aligned with segment growth objectives. Solution Opportunity Management Gather, evaluate, and prioritize solution opportunities from regional teams, product groups, customers, and ecosystem partners. Collaborate with Application and Technology Architects to define solution concepts and assess technical feasibility. Own assigned solution opportunities from initial evaluation through commercialization. Drive alignment and execution across all stakeholders required to successfully deliver approved solution initiatives. Prioritize opportunities based on market potential, strategic value, business impact, and portfolio fit. Business Case Development Develop business cases and investment proposals for new system solutions. Assess market opportunity, revenue potential, costs, risks, and expected returns. Define solution success metrics and commercialization objectives. Develop investment recommendations and prioritization proposals for management approval Development Governance & Approval Prepare development approval packages and executive presentations. Drive alignment across Architecture, Engineering, Product Groups, Marketing, Sales, and Finance. Support management reviews and investment decision processes. Own execution readiness, ensuring resources, stakeholder commitments, and business objectives remain aligned throughout the approval process. Solution Development Leadership Oversee solution development from concept to launch. Represent customer and market requirements throughout the development lifecycle. Track progress against business objectives, milestones, and market requirements. Act as the business owner and execution leader for approved solution initiatives. Drive issue resolution, risk mitigation, and cross-functional decision making to maintain execution momentum. Escalate resource, priority, or execution risks when required to achieve approved business objectives. Go-to-Market & Commercialization Coordinate solution launch activities with Digital Marketing, Regional Solution Marketing, Product Groups, and Sales teams. Support development of value propositions, marketing collateral, demonstrations, and customer-facing materials. Monitor solution adoption, market impact, and launch effectiveness. Partner with regional teams and key customers to validate solution value propositions and commercialization plans. Monitor post-launch performance and drive corrective actions when business objectives are not achieved. Key Interfaces Internal Stakeholders Application Architects Technology Architects Product Groups Engineering Organizations Regional Solution Marketing Teams Digital Marketing Sales and Business Development Finance Executive Leadership Team External Stakeholders Customers Strategic Partners Technology Ecosystem Partners Industry Associations Research Institutions and Universities Qualifications Required Qualifications Degree in Electrical Engineering, Computer Science, Business, Marketing, or related discipline. 8+ years of experience in Product Marketing, Segment Marketing, Product Management, Business Development, or Solution Management. Strong understanding of system-level solutions and technology-driven markets. Experience developing business cases and investment proposals. Demonstrated track record of leading complex cross-functional initiatives from concept through commercialization. Ability to work effectively across global cross-functional organizations. Excellent presentation and executive communication skills. Critical Competencies Strategic Thinking Market Analysis Business Case Development Solution Portfolio Management Project / Program Management Technology and Application Understanding Cross-Functional Leadership Stakeholder Management Go-to-Market Strategy Commercial Acumen Executive Communication Success Metrics Segment growth and solution-related revenue Number and quality of approved solution investments Business case ROI achievement Solution adoption and design wins Time-to-market of solutions Portfolio health and strategic alignment Customer and stakeholder satisfaction Positioning Statement The Segment Strategy is the business owner of the segment solution portfolio, working alongside Application and Technology Architects, who provide the technical and architectural leadership, and alongside the Solution Marketing teams, who provide customer, market, and competitive insights. Together they form the core team responsible for identifying opportunities, defining solutions, securing investments, and delivering successful market launches.Triad Model Solution Marketing Market intelligence Customer insights Opportunity identification Regional requirements Commercialization support Segment Strategy Portfolio ownership Business case development Opportunity prioritization Cross-functional execution leadership Commercialization ownership Application Architects Customer requirements Solution definition System architecture Technology Architects Technology roadmap Platform strategy Innovation direction This structure tends to work very well in semiconductor system solution organizations because it balances market pull, application pull, and technology push. Additional Information Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier . With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future. At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives. We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process. Are you ready to join our team and shape the future with us? Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement .