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发布于 2026-06-02 英文原文

印度本土市场细分战略与市场领导

Sr Staff Engineer, Product Marketing (Segment Marketing)

ルネサス エレクトロニクス

职种市场营销 雇用形态—
工作地点印度 薪资面议

职位概要

瑞萨电子是全球领先的半导体公司,在30多个国家拥有约21000名员工。该职位负责制定并推动“印度为印度”细分市场的增长战略,将市场、客户和应用洞察转化为清晰的价值主张、产品组合优先级和GTM执行,实现持续的收入增长和设计中标领导地位。主要职责包括:定义细分市场战略,负责TAM/SAM/SOM规模测算和增长预测;深入了解OEM、Tier-1和初创企业客户,识别设计导入决策因素(成本、可靠性、功能安全、认证、生命周期、供应保障);制定符合印度市场需求的细分价值主张,推动基于解决方案的销售;与区域销售团队合作执行GTM计划,定义目标客户和设计中标策略,提供销售工具包、培训等支持。关键KPI包括细分市场收入增长、设计中标漏斗、市场份额提升、GTM执行效果和客户满意度。要求具备半导体行业市场战略经验,熟悉印度市场,优秀的跨部门协作能力。瑞萨提供灵活包容的工作环境、远程工作选项和员工资源小组,致力于多元化和包容性。

职位描述

Company Description Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world leading MCUs, SoCs, Analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you. Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world. Job Description Renesas has a growing presence in India with HC approaching 1000+ and significant presence with active government and university collaboration as well as OSAT footprint (JV with CG India). With the growing importance of India as a market (Growing semiconductor market and government goals / mandates of localization needs) and talent hub, our division’s (India for India) mission is to grow India market. We aspire to create products (SoCs, Software, Power and Analog chips etc) which serve needs for local market. Renesas is a leading electronics supplier globally, and this is a unique opportunity to directly influence the future products which will be offered to our customers in a new, fast growing and large Indian market with specific needs and applications. Role Objective Own and drive segment for India for India -level growth strategy by translating market, customer, and application insights into clear value propositions, portfolio priorities, and GTM execution, enabling sustained revenue growth and design-win leadership across targeted segments. Key Responsibilities 1. Segment Strategy & Market Leadership for India for India segment Define segment strategy aligned for India for India segment Own TAM / SAM / SOM sizing and growth forecasting for assigned segments 2. Customer & Application Insight Ownership Develop deep customer understanding across OEMs, Tier-1s, and startups Identify design-in decision drivers: cost, reliability, functional safety, certifications, lifecycle, supply assurance 3. Value Proposition & Positioning Define segment-specific value propositions aligned to India market needs Enable price–performance and solution-based selling (not part-based selling) 4. Go-To-Market (GTM) Execution Drive India GTM plans for the chosen India for India segments Work closely with regional sales to define target accounts, focus customers, and design-win strategy Enable sales with segment playbooks, battle cards, pitch decks, and training Key Deliverables / Success Metrics (KPIs) Segment revenue growth & design-win funnel (YoY) & Segment BWIN Number and quality of strategic design-ins in target applications and help sales to drive the business Market share improvement in focus segments and identify competition GTM execution effectiveness (launch readiness, sales enablement adoption) Customer satisfaction and strategic account engagement quality Additional Information Renesas is an embedded semiconductor solution provider driven by its Purpose ‘ To Make Our Lives Easier .’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power. With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘ To Make Our Lives Easier .’ At Renesas, you can: Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things. Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day. Are you ready to own your success and make your mark? Join Renesas. Let’s Shape the Future together. Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement .