媒体变现策划与推进

Job Description: Business Overview The Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business. Its key strength lies in offering comprehensive solutions across all aspects of marketing-from upstream strategy planning to downstream execution such as advertising operations, performance measurement, and data analysis. Marketing-related businesses include a wide range of marketing businesses, such as "Rakuten Marketing / LinkShare," which provides solutions for all digital marketing; "Rakuten Data Marketing," which provides marketing solutions utilizing Rakuten's owned big data; and "Rakuten Insight," which provides marketing research services. This is an environment where you can place yourself in an organization that forms the core of the Rakuten Group, leading to your own growth and career advancement. Department Overview The Media & Trends Division is the division that oversees the media business that is responsible for user contact points in the Rakuten Group. “Daily Life” is a mission, and we operate multiple media services such as point media, news, and lifestyle information that are used by more than 10 million users per month. Specifically, Rakuten Super Point Screen, Rakuten Web Search, Rakuten Household Account, InfoSeek, Rakuten Real Estate, Rakuten Blog, Rakuten Recipe, Rakuten Calendar are umbrella media services. Position: Why We Hire As mentioned above, we aim to maximize the value of the entire Rakuten ecosystem through media experiences that are the starting point of everyday purchasing and actions, with the mission of Let's do it every day". In addition to reforming existing media, this division is continuously challenging new media and creating new value. We are working to balance business growth with the advancement of user experiences while utilizing the vast amount of data and AI technology that the Rakuten Group has. In addition to media management, there is also a team that is responsible for planning and organizing promotional products for stores on Rakuten Ichiba, and planning and sales support for advertising products that utilize multiple media in the Rakuten Group. Why don't you join us in creating the future of media and accelerating the further development of the Rakuten ecosystem? As we operate multiple media services, there are many positions with significant responsibility within each media, allowing individuals to take ownership and work proactively with a high level of autonomy. In addition, by building experience and delivering results in one media service, employees have opportunities to move on to other media within the department and take on new challenges, enabling diverse career paths over time. Rather than being confined to a single service or function, the Media & Trend Department offers an environment where individuals can pursue cross-ecosystem challenges—spanning media, data, and the broader Rakuten ecosystem—while balancing user value and business value. Position Details Position Overview In the Media Business, this role is responsible for planning and driving initiatives to maximize revenue across advertising and monetization areas on mobile apps and various media platforms. Depending on your experience and expertise, you will be involved in a wide range of responsibilities, from hands-on optimization of ad placements and advertising demand to the planning and execution of broader monetization strategies across the business. Working closely with multiple stakeholders—including product development teams, advertising sales, and ad operations—you will contribute to enhancing media value while balancing user experience and revenue growth. Key Responsibilities *The scope of responsibilities will be determined based on your experience and skill set. *Depending on your background and seniority, if hired into a management role, you may also be involved in team management, talent development, and organizational development. - Monetization Strategy Planning and Execution - Planning and Optimization of Ad Placements and Ad Products - Advertising Demand Optimization and Cross-Functional Collaboration - Data Analysis and Improvement Proposals Work Environment Organizational Structure - Business Division: Ad & Media Company /Global Ad Division: Approximately 700 employees - Department: Media & Trend Department: about 80 employees, about 15 employees are working for media sales role - Age Range: 20-40 - Ratio: More than half are mid-career hires Background of Mid-Career Hires - Sales experience at advertising platforms - Planning or operations experience in web marketing - Solution-oriented B2B sales experience Mandatory Qualifications: - At least 1 year of experience in digital-related B2B proposal-based sales, planning, or equivalent roles - Basic understanding of advertising, media, or marketing initiatives - Experience organizing issues and proposing improvements based on data and numerical analysis Desired Qualifications: - Experience in ad monetization, advertising products, or ad delivery operations - Strong understanding of advertising performance metrics such as CTR, CVR, CPA, and RPM, and experience driving performance improvements - Experience contributing to product or UX improvements for web services or mobile applications - Data analysis experience using SQL, Python, or similar tools - Experience leading teams or projects, or people management experience Other Information: Additional information on Location Futako Tamagawa Rise Office Futako Tamagawa Rise 13F, 2-21-1 Tamagawa, Setagaya-ku, Tokyo Additional information on English Qualification TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country. Proof of qualifications will be required by the time of the job offer. If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required. Rakuten Group, Inc. Homepage Link - Benefits:https://corp.rakuten.co.jp/careers/benefit/ - Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed - Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/ #business #serviceplanner #adandmarketing #RakutenDataSolutions In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world. If you have any trouble logging in, please contact us here Rakuten Group, Inc.: rakuten-recruiting-info@mail.rakuten.com *Please read the Application Requirements(EN) / 募集要é (JP) before applying. Our Diversity & Inclusion Policy and Application Documents Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. Because of this, you are not required to submit any of the following information in order to apply for our job positions. - Gender - Age - Photo - Nationality* - Information not related to business, such as ideological beliefs, family structure, etc. * For legal compliance, we may ask you about your work eligibility. See the details