忠诚度策划师（平台战略监督部）

Job Description: Business Overview The Rakuten Group provides more than 70 services across a wide range of fields both in Japan and overseas, including internet services such as e-commerce, travel, and digital content; fintech (financial) services such as credit cards, banking, securities, electronic money, and smartphone app payments; mobile services such as mobile carrier operations; and professional sports. By organically linking these services through a membership program centered on Rakuten members, the Group has formed a unique “Rakuten Ecosystem” unlike any other. *Rakuten's Business Performance https://corp.rakuten.co.jp/careers/services/ Rakuten Group connects a wide range of services, including e-commerce, fintech and telecommunications, through its membership and Rakuten Points. Platform Strategy Supervisory Department enhances and utilizes marketing assets across the Group. Department Overview This role positions Rakuten Points as a marketing asset that drives customer engagement and business growth, leading initiatives from mid- to long-term strategy through execution. Platform Strategy Supervisory Department Recruitment Page https://corp.rakuten.co.jp/careers/division/customer_strategy/ Position: Why We Hire Team expansion to strengthen loyalty planning and execution for greater member value and customer experience. We are seeking individuals who can take on responsibilities from concept development through implementation to further enhance the cross-service customer experience and encourage continued use. Design loyalty experiences that make Rakuten members want to continue and deepen their use of Rakuten, increasing retention and customer value. Within the Rakuten ecosystem, which boasts a membership base of tens of millions, you will design a loyalty program that integrates membership systems, points, and coupons. By leveraging insights derived from vast amounts of data to lead the entire process-from product UX design to the implementation and refinement of cross-group initiatives-you will directly drive changes in user behavior and business growth. Position Details Use customer data and insights to plan and drive loyalty programs combining membership, benefits and communications. ・Analyze member behavior, competitors and customer insights ・Design program concepts, user journeys and benefits ・Create experiences using gamification and personalization ・Define KPIs, run PoCs, measure impact and improve programs ・Lead cross-functional projects with Rakuten services, design, development and data teams Work Environment A compact, cross-functional team with expertise in strategy, marketing, UX, data and product drives group-wide initiatives. Mandatory Qualifications: ・Experience in marketing, CRM, product or service planning for B2C services (Approximately 3 years or more). ・Experience translating customer insights into concepts, initiatives and KPIs. ・Experience planning and improving initiatives based on KPIs. ・Experience leading projects that involve multiple departments, such as development, design, and business divisions. ・Advanced business communication skills in Japanese. Desired Qualifications: ・Experience in loyalty, membership programs, CRM, points or coupons. ・Experience in UX, service design or user research. ・Experience in gamification, personalization or brand activation. ・Experience with SQL, BI tools or web analytics. ・Planning or product management experience for large-scale web, app or platform businesses. Other Information: Additional information on Location Rakuten Crimson House: Futako-Tamagawa Related Pages ・Employee Benefits: https://global.rakuten.com/corp/careers/benefit/ ・Employee Conditions: https://corp.rakuten.co.jp/careers/information/ ・Culture: https://corp.rakuten.co.jp/careers/culture/ #business #producer #productmanager #strategyplanning #marketing #PR #DigitalMarketing #CRM #serviceplanner #operationdiv Languages: English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent) In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world. If you have any trouble logging in, please contact us here Rakuten Group, Inc.: rakuten-recruiting-info@mail.rakuten.com *Please read the Application Requirements(EN) / 募集要é (JP) before applying. Our Diversity & Inclusion Policy and Application Documents Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. Because of this, you are not required to submit any of the following information in order to apply for our job positions. - Gender - Age - Photo - Nationality* - Information not related to business, such as ideological beliefs, family structure, etc. * For legal compliance, we may ask you about your work eligibility. See the details