品牌营销 / 品牌传播战略

Job Description: Business Overview Rakuten Group is headquartered in Japan and serves approximately 100 million domestic customers and 2 billion customers across 30 countries worldwide. We provide more than 70 services across various fields including e-commerce, payment services, financial services, telecommunications, media, and sports. 　 Department Overview Up until now, Rakuten has expanded its business scale centered on the shopping mall business "Rakuten Ichiba" and the credit card business "Rakuten Card," and has grown to sales of 800 billion yen and total domestic distribution of 8.8 trillion yen. In the future, Rakuten will make the most of the assets such as "Rakuten members," "Rakuten points," "brand power," and "member data" that it has cultivated mainly online, and will be stronger, including living offline. We have a vision of creating a new business model that establishes the "Rakuten Economic Zone." Among them, the Platform Business Strategy Management Department is an organization under the direct control of the COO and Vice President, and is working on the promotion of ecosystem growth strategies and measures centered on marketing across the Rakuten Group. If you are interested in an environment where you can contribute to society as well as self-growth through various challenges, please check the following requirements before applying. In addition, you can see the recruitment site of the department from the following URL. Please refer to the daily work of the department and interviews of the members who work together when applying. https://corp.rakuten.co.jp/careers/division/customer_strategy/ Position: Why We Hire Rakuten wants to contribute to making people's daily lives happier and improving society through the provision of services. However, in recent years, global competition for services and platforms has intensified. Rakuten itself must evolve further in order to become a presence that is trusted, loved, and chosen by customers. We are in a position to work from a brand perspective and plan and promote branding communication measures to deepen engagement with customers. 　 Position Details In this job offer, please promote a communication strategy with customers in order to improve Rakuten's brand value. Specifically, you will lead the entire series of processes from brand strategy planning to communication concept design to content production. Branding targets a wide range from companies called Rakuten to assets such as Rakuten services, Rakuten members, and Rakuten points, so you will have to formulate your own strategy and prioritize it. Depending on the project, the communication channel may utilize mass media such as TV commercials, external media such as social media, or each touch point in Rakuten, which boasts a huge number of visitors. (Recent concrete project examples: Development of official character "Shopping Panda", planning and promotion of branding CM that appeals to Rakuten Point's No. 1 character, official account management of social media with a total of 50 million fans, corporate branding Strategic planning and content production, etc.) The members we work with are diverse and range from marketers to business strategists, UX specialists and designers. It is a characteristic of our department that members with these different strengths learn from each other, unite to form a team, and proceed with measures. Please show your creativity and lead the team. Because Rakuten boasts the largest number of members in Japan, the impact of your strategic planning on people's daily lives is immeasurable. Would you like to become a catalyst that makes people's lives more enjoyable, prosperous and happy while experiencing that dynamism? 　 Mandatory Qualifications: - Those who can grasp the psychology and emotions of customers and consumers and create businesses from potential needs - Those who are committed to the results and can realize actionable and high-impact projects - Those who have the motivation and leadership to envision and evolve the future of society, companies, and organizations - Brand marketing at a business company or marketing work experience at an advertising agency - Organization management experience - Management communication skills (general managers inside and outside the group) - Insight development ability (from macro / micro, quantitative / qualitative information) - Native-level Japanese proficiency 　　 Desired Qualifications: - Web marketing industry experience - Work experience at a platform operator - Problem-solving ability - Project management skills #business #jobcategory01 #marketing #jobsubcategory04 #operationdiv #organization08 Languages: English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent) In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world. If you have any trouble logging in, please contact us here Rakuten Group, Inc.: rakuten-recruiting-info@mail.rakuten.com *Please read the Application Requirements(EN) / 募集要é (JP) before applying. Our Diversity & Inclusion Policy and Application Documents Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. Because of this, you are not required to submit any of the following information in order to apply for our job positions. - Gender - Age - Photo - Nationality* - Information not related to business, such as ideological beliefs, family structure, etc. * For legal compliance, we may ask you about your work eligibility. See the details