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发布于 2026-10-02 英文原文

营销部门会员基础战略负责人(乐天会员系统)

マーケティングディビジョン グループマーケティング統括部:楽天IDプロダクト マーケティングマネージメント

楽天グループ

职种市场营销 雇用形态—
工作地点日本 薪资面议

职位概要

乐天集团营销部门作为跨集团组织,负责品牌、创意、营销及会员等领域,使命是扩展拥有70多项服务的乐天集团的会员价值与生态系统。该职位隶属于提供“乐天会员系统”(ID系统)的部门,该系统作为平台有机连接各类服务,让客户安全安心使用服务并最大化乐天会员价值。通过准确收集和利用乐天会员信息,为会员在乐天生态系统内外安全便捷地使用服务提供环境,提升会员体验附加值并推动乐天业务增长。工作内容包括:在集团级营销组织中,负责乐天会员系统认证基础设施的规划与执行,以及会员信息利用战略,为服务和会员双方创造价值。目前乐天仅在日本每月活跃用户就超过4500万,但仍不断挑战新课题,如构建更安全的服务使用机制、在乐天生态系统内建立会员与服务之间更强联系。该职位将与服务负责人、隐私与安全团队及开发团队紧密合作,主导与认证、授权及身份验证(eKYC)相关的大规模项目。职责包括:制定和评估面向国内外服务使用乐天ID的会员增强战略;通过访谈、分析和文档化定义需求、识别挑战并评估影响;与业务负责人、开发人员和高管协作统一方向并达成共识;制定项目路线图并管理任务;识别、解决和管理项目执行过程中出现的风险与问题。必备资格:互联网业务或Web服务经验;业务需求定义经验;较强的分析与解决问题能力;与技术和非技术利益相关者有效协作的出色沟通能力。优先资格:领导涉及50名以上利益相关者的大规模项目的经验;高级商务英语能力;在跨国团队或跨文化环境中的实际工作经验。语言要求:英语(整体-2-中级),日语(整体-4-流利)。

职位描述

Job Description: Business Overview Marketing Division leads the areas of brand, creative, marketing, and membership as a cross-group organization, with the mission of expanding the membership value and ecosystem of the Rakuten Group, which has more than 70 services.   Department Overview Our mission is to provide “Rakuten membership system” (ID System) as a platform which connects wide variety of services organically, and enable our customers use our services safely at ease, maximize Rakuten membership value. By accurately collecting and utilizing Rakuten member information, we provide an environment where members can safely and conveniently use Rakuten's services both inside and outside the Rakuten ecosystem. Our mission is to enhance the added value of the member experience and drive Rakuten's business growth.   Why We Hire To enhance project propulsion   Position Details Overview: In the group-wide marketing organization, you will be responsible for planning and executing the authentication infrastructure of the Rakuten membership system and the strategy for utilizing member information, delivering value to both services and members. Currently, Rakuten’s active user base exceeds 45 million per month in Japan alone. However, we are not satisfied with the status quo and continue to take on new challenges, such as building safer service usage mechanisms and creating stronger connections between members and services within the Rakuten ecosystem. In this role, you will work closely with service owners, privacy and security teams, and development teams to lead large-scale projects related to authentication, authorization, and identity verification (eKYC). Responsibilities: - Develop and evaluate membership enhancement strategies using Rakuten ID for domestic and international services. - Define requirements, identify challenges, and assess impact through interviews, analysis, and documentation. - Collaborate with business owners, developers, and executives to align on initiatives and gain consensus. - Create project roadmaps and manage tasks. - Identify, resolve, and manage risks and issues that arise during project execution.   Mandatory Qualifications: - Experience in internet business or web services - Experience in defining business requirements - Strong analytical and problem-solving skills - Excellent communication skills to collaborate effectively with both technical and non-technical stakeholders     Desired Qualifications: - Experience leading large-scale projects involving 50+ stakeholders - Advanced business English proficiency - Practical experience working in multinational teams or cross-cultural environments   [ id: cmorec gmgd ] #marketingdiv Languages: English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent) In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world. If you have any trouble logging in, please contact us here Rakuten Group, Inc.: rakuten-recruiting-info@mail.rakuten.com *Please read the Application Requirements(EN) / 募集要é (JP) before applying. Our Diversity & Inclusion Policy and Application Documents Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. Because of this, you are not required to submit any of the following information in order to apply for our job positions. - Gender - Age - Photo - Nationality* - Information not related to business, such as ideological beliefs, family structure, etc. * For legal compliance, we may ask you about your work eligibility. See the details