平台战略监督部门 - 战略规划师（乐天积分）

Job Description: Business Overview The Rakuten Group provides more than 70 services across a wide range of fields both in Japan and overseas, including internet services such as e-commerce, travel, and digital content; fintech (financial) services such as credit cards, banking, securities, electronic money, and smartphone app payments; mobile services such as mobile carrier operations; and professional sports. By organically linking these services through a membership program centered on Rakuten members, the Group has formed a unique “Rakuten Ecosystem” unlike any other. *Rakuten's Business Performance https://corp.rakuten.co.jp/careers/services/ Rakuten Group connects a wide range of services, including e-commerce, fintech and telecommunications, through its membership and Rakuten Points. Platform Strategy Supervisory Department enhances and utilizes marketing assets across the Group. Department Overview This role positions Rakuten Points as a marketing asset that drives customer engagement and business growth, leading initiatives from mid- to long-term strategy through execution. Platform Strategy Supervisory Department Recruitment Page https://corp.rakuten.co.jp/careers/division/customer_strategy/ Position: Why We Hire: Team expansion to strengthen strategy and execution for Rakuten Point value creation. We are hiring a strategist to lead Rakuten Point initiatives from mid- to long-term strategy through execution as the market evolves. Evolve Rakuten Points into a marketing asset that shapes customer behavior and supports growth across the Rakuten ecosystem. This role offers the opportunity to leverage “Rakuten Points”-one of Japan’s leading marketing assets-and drive change that influences the behavior of tens of millions of users. It is an extremely rare position that allows you to lead the entire process-from strategy development to “execution”-in a seamless manner, involving product teams, data teams, and senior management. Position Details Use market, customer and business data to develop Rakuten Point strategy and drive new initiatives through execution and improvement. ・Analyze markets, competitors and customer behavior. ・Develop strategy, KPIs and roadmaps. ・Plan new programs and products and assess business viability. ・Lead cross-functional projects with Rakuten services, development and data teams. ・Measure impact and improve initiatives. Work Environment A compact, cross-functional team with expertise in strategy, marketing, UX, data and product drives group-wide initiatives. Mandatory Qualifications: ・Experience in strategy, business, product, marketing or CRM planning. ・Experience in designing KPIs and implementing initiatives based on data (SQL, BI, etc.). ・Skills in structuring complex issues and presenting proposals to and gaining consensus from senior management. ・Cross-functional project leadership experience. ・Advanced business communication skills in Japanese. Desired Qualifications: ・Experience in points, loyalty, payments, CRM or membership programs. ・Experience with SQL, BI tools or similar analytics tools. ・Experience with P/L, ROI, pricing or business model design. ・Planning or product management experience for large-scale web, app or platform businesses. ・Experience working in English. Other Information: Additional information on Location Rakuten Crimson House: Futako-Tamagawa Related Pages ・Employee Benefits: https://global.rakuten.com/corp/careers/benefit/ ・Employee Conditions: https://corp.rakuten.co.jp/careers/information/ ・Culture: https://corp.rakuten.co.jp/careers/culture/ #business #producer #productmanager #strategyplanning #marketing #PR #DigitalMarketing #CRM #serviceplanner #operationdiv Languages: English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent) In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world. If you have any trouble logging in, please contact us here Rakuten Group, Inc.: rakuten-recruiting-info@mail.rakuten.com *Please read the Application Requirements(EN) / 募集要é (JP) before applying. Our Diversity & Inclusion Policy and Application Documents Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. Because of this, you are not required to submit any of the following information in order to apply for our job positions. - Gender - Age - Photo - Nationality* - Information not related to business, such as ideological beliefs, family structure, etc. * For legal compliance, we may ask you about your work eligibility. See the details