数据分析与营销战略（平台业务战略管理部门）

Job Description: Business Overview Rakuten Group is headquartered in Japan and serves approximately 100 million domestic customers and 2 billion customers across 30 countries worldwide. We provide more than 70 services across various fields including e-commerce, payment services, financial services, telecommunications, media, and sports. Department Overview Up until now, Rakuten has expanded its business scale centered on the shopping mall business "Rakuten Ichiba" and the credit card business "Rakuten Card," and has grown to sales of 800 billion yen and total domestic distribution of 8.8 trillion yen. In the future, Rakuten will make the most of the assets such as "Rakuten members," "Rakuten points," "brand power," and "member data" that it has cultivated mainly online, and will be stronger, including living offline. We have a vision of creating a new business model that establishes the "Rakuten Economic Zone." Among them, the Platform Business Strategy Management Department is an organization under the direct control of the COO and Vice President, and is working on the promotion of ecosystem growth strategies and measures centered on marketing across the Rakuten Group. Position: Why We Hire In order to establish an even stronger "Rakuten Economic Circle" in the future, Platform Strategy Supervisory Department combines a wide variety of data across multiple businesses (web access logs, purchase data, point acquisition/use data, etc.) to extract user insights and develop specific marketing measures and products using these insights. We are promoting specific marketing measures and product development using these data. We are looking for a data professional to support these marketing strategy activities. 　 Position Details Based on your experience, you will be responsible for the following data analysis & extraction related tasks. - User analysis for strategic planning (this will be the basis for strategy proposals to the President and Vice President) - User analysis for marketing planning & product planning - Create user segments for marketing actions & personalization - Post-release effectiveness measurement of marketing actions & product improvements - KPI reporting using BI tools - Support data extraction for members of the department - Maintaining data infrastructure for the above etc. 　 　 Mandatory Qualifications: - Experience in IT or Internet industry - Experience in data extraction and data analysis using database (SQL) - Good balance of business perspective and data analysis skills　 　 Desired Qualifications: - Experience in user analysis of consumer-oriented web services - Experience in web marketing - Experience with site analysis tools (Adobe SiteCatalyst, Google Analytics, etc.) - Experience handling raw data such as web access logs - Experience with DWH/BI projects - Experience implementing data processing using Python, Perl, Excel VBA, etc. #business #datascientist #researcher #marketing #operationdiv #Python Languages: English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent) In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world. If you have any trouble logging in, please contact us here Rakuten Group, Inc.: rakuten-recruiting-info@mail.rakuten.com *Please read the Application Requirements(EN) / 募集要é (JP) before applying. Our Diversity & Inclusion Policy and Application Documents Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. Because of this, you are not required to submit any of the following information in order to apply for our job positions. - Gender - Age - Photo - Nationality* - Information not related to business, such as ideological beliefs, family structure, etc. * For legal compliance, we may ask you about your work eligibility. See the details