发布于 2026-10-02
英文原文
集团营销部门 - 营销专员
マーケティングディビジョン:グループ横断マーケティングプランナー
楽天グループ
| 职种 | 市场营销 | 雇用形态 | — |
|---|---|---|---|
| 工作地点 | 日本(东京) | 薪资 | 面议 |
职位概要
乐天集团营销部门作为跨公司营销组织,通过加强合规治理、获取新用户以及提升现有用户留存与参与度,推动集团整体营销的效率与优化。该组织在广告和营销领域拥有专业团队,包括在线广告、SNS、SEO、CRM和电视广告等,参与各业务项目并以其专业知识支持业务营销。本职位旨在从进攻和防守两方面加强集团营销组织,您将有机会从俯瞰乐天各项服务的宏观视角构建营销体系。具体职责包括:向各业务提出、执行并横向部署利用SNS的营销活动;为乐天集团业务提供数字营销咨询与支持;管理代理公司和媒体等合作伙伴;制定并实施增强乐天ID会员的战略与措施;规划、实施并构建集团营销标准与规则;与内部利益相关者沟通。必备资格:在企业或代理公司等拥有营销经验,或在企业、咨询公司等拥有项目管理经验。优先资格:项目管理经验;在电商、广告、金融科技等相关行业经验。语言要求:英语中级、日语流利。
职位描述
Job Description: Department Overview The Group Marketing Department, as a cross-company marketing organization, promotes the efficiency and optimization of group-wide marketing through "strengthening compliance governance," "acquiring new users," and "improving retention and engagement of existing users. The organization has specialized teams in the areas of advertising and marketing, including Online Ad, SNS, SEO, CRM, and TV commercials. These teams participate in projects for various businesses and support the marketing of the businesses with their expertise. The organization is also responsible for the development and operation of management systems to ensure that marketing activities are operated appropriately and safely throughout the Rakuten Group. Position: Why We Hire This is a position to strengthen the group's marketing organization in terms of both "offense" and "defense". You can have a career in developing marketing structures with a sense of scale that takes a bird's-eye view of Rakuten's various services. After that, there are various possibilities for further step-up and each business in the group-wide headquarter organization. Position Details We will assign you a role in Online Ad, Social media marketing, CRM, SEO, etc., working with businesses, agencies, and media to increase marketing efficiency, based on your experience. The following are the specific duties that can be expected. - Propose, execute, and horizontally deploy marketing activities utilizing SNS to businesses. - Provide consulting and support for digital marketing (search, display, social, video, etc.) for Rakuten Group businesses. - Management of partner companies such as agencies and media. - Develop and implement strategies and measures to enhance Rakuten ID-based membership for domestic and international services. - Planning, implementation, and structuring of group-wide marketing standards and rules. - Communicate with internal stakeholders, including marketing, development, and quality control departments of each business. Mandatory Qualifications: Experience in marketing at a business company, agency, etc. Or Experience in project management at a business company, consulting firm, etc. Desired Qualifications: - Project management experience - Experience in any of the industries related to the various services Rakuten provides (E-commerce, Advertising, FinTech, etc.) [ id: cmorec gmd ] #marketingdiv Languages: English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent) In Japanese, Rakuten stands for âoptimism.â It means we believe in the future. Itâs an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world. If you have any trouble logging in, please contact us here Rakuten Group, Inc.: rakuten-recruiting-info@mail.rakuten.com *Please read the Application Requirements(EN) / åéè¦é (JP) before applying. Our Diversity & Inclusion Policy and Application Documents Rakutenâs corporate mission is to âcontribute to society by creating value through innovation and entrepreneurship.â We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. Because of this, you are not required to submit any of the following information in order to apply for our job positions. - Gender - Age - Photo - Nationality* - Information not related to business, such as ideological beliefs, family structure, etc. * For legal compliance, we may ask you about your work eligibility. See the details