营销部门 - 数据营销经理（乐天移动）

Job Description: Business Overview The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile. Department Overview Data marketing department is promoting the planning, implementation, and analysis of web marketing strategies for new Rakuten mobile user acquisitions. We are planning and executing while analyzing various data to see how we can connect to Rakuten Mobile contracts by utilizing Rakuten G's ecosystem and media outside the Rakuten Group (SEM, SNS advertising, affiliates, SEO, etc.). Position: Why We Hire We will strengthen the recruitment of management layers to strengthen the organization. We are looking for people who can strongly promote mobile, which is the most focused business among Rakuten G. 　 Position Details - Collaborate with related businesses within the Rakuten Group (such as Rakuten Ichiba, Rakuten Travel, Rakuten Card, Rakuten Pay, etc.) and external media (such as Google, LINE, Yahoo, Meta, etc.) to formulate and execute strategies aimed at maximizing the acquisition of Rakuten Mobile subscribers in the web marketing domain. - Make the most of Rakuten's extensive data assets and AI in marketing. - Improve and optimize initiatives based on analysis and segmentation of target customer demographics and data analysis. - Plan and manage point campaigns. - Research and analyze market trends and competitor activities based on the market dynamics of competing companies, and reflect these insights in initiatives. Initially, we expect you to perform the above tasks as a player while also driving the organization as a manager. Mandatory Qualifications: - Experience in business planning, business promotion, BizDev, etc. - Knowledge in the field of marketing. - Business-level English proficiency. - Communication skills and teamwork - Possession of fundamental knowledge of marketing regardless of industry Desired Qualifications: - Communication skills and teamwork - Data Analytics [ id: cmorec dmd ] #marketingdiv Languages: English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent) In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world. If you have any trouble logging in, please contact us here Rakuten Group, Inc.: rakuten-recruiting-info@mail.rakuten.com *Please read the Application Requirements(EN) / 募集要é (JP) before applying. Our Diversity & Inclusion Policy and Application Documents Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. Because of this, you are not required to submit any of the following information in order to apply for our job positions. - Gender - Age - Photo - Nationality* - Information not related to business, such as ideological beliefs, family structure, etc. * For legal compliance, we may ask you about your work eligibility. See the details