在招职位 0
订阅提醒 登录
发布于 2026-07-07 英文原文

服务策划师(预约平台/跨产品)

オート事業部 プロダクト企画課:マーケティング担当(楽天Car)(C&M)

楽天グループ

职种市场营销 雇用形态—
工作地点乐天 Crimson House 薪资面议

职位概要

乐天汽车业务部是应对汽车行业百年一遇变革(含MaaS、车联网)而成立的新业务单元,使命是通过数字创新创造更丰富的汽车生活。本职位负责预约平台(车检、洗车、维修、换胎等汽车生活服务,以及新车试驾预约、购买、二手车销售等交易服务)或跨产品(乐天汽车App、目录、杂志等)的运营,担任产品策划、营销策划及执行负责人。具体职责包括:策划、执行并改进产品以增加预约平台及跨产品用户数;策划、执行并改进促销活动;策划、执行并改进与乐天及其他业务单元的跨业务合作活动;用户调研与分析;KPI管理、各类营销工具运用及报告。团队由平台和生态(跨产品)两组构成,成员多为20-30岁年轻人,沟通扁平。必备条件:互联网服务营销经验3年以上;数字营销经验3年以上。期望条件:良好的沟通能力和积极态度;数据分析能力(SQL知识及经验);理解SEM/SEO等数字营销;能够参与从战略制定、策划、执行到复盘的全流程。英语要求TOEIC 800分以上或英语国家大学学位,否则需参加乐天组织的IP测试。

职位描述

Job Description: Job Description: Department Overview Auto Business Department is a new business unit launched in anticipation of the once-in-a-century revolution in the automotive industry, including MaaS and connected cars. Our mission is to create a richer car life through digital innovation. We will create new markets by leveraging Rakuten's assets such as car buying and selling, car inspection, parts purchasing, insurance, loans, memberships, and data, as well as partnerships with external parties. Position: Why We Hire The goal is to expand the market share of the reservation platform (car life-related services such as car inspection, car wash, repair, tire replacement, etc., and trading services such as new car test drive reservation, purchase, used car sales, etc.) and the number of users of cross-product(Rakuten Car app, catalog, magazine, etc.). Position Details In this position, you will be in charge of product planning, marketing planning, and execution as a person in charge of the reservation platform or cross-product operations. Specific duties include - Planning, execution, and improvement of products to increase the number of users of reservation platforms and cross-functional products. - Planning, execution, and improvement of promotions to increase the number of users of the reservation platform and cross-functional products. - Planning, execution, and improvement of cross-business and collaborative campaigns with Rakuten and other business units. - Survey and analysis of users. - KPI management, utilization of various marketing tools, and reporting. Work Environment It consists of two groups, categorized into platform and ecosystem (cross-product). We are a young and energetic organization with young people in their 20's and 30's, and communication is flat. Mandatory Qualifications: - Marketing experience in internet services (3+ years) - Digital marketing experience (3+ years) Desired Qualifications: - Good communication and positive attitude - Data analysis skills (knowledge and experience using SQL) - Understanding of digital marketing including SEM/SEO - The candidate should be able to engage in the execution of all processes including strategy development, planning, execution, and review Others Information: Additional information on Location Rakuten Crimson House Additional information on English Qualification TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required. #business #serviceplanner #PR #marketing #commerce #RakutenCar In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world. If you have any trouble logging in, please contact us here Rakuten Group, Inc.: rakuten-recruiting-info@mail.rakuten.com *Please read the Application Requirements(EN) / 募集要é (JP) before applying. Our Diversity & Inclusion Policy and Application Documents Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. Because of this, you are not required to submit any of the following information in order to apply for our job positions. - Gender - Age - Photo - Nationality* - Information not related to business, such as ideological beliefs, family structure, etc. * For legal compliance, we may ask you about your work eligibility. See the details