营销企划部 数据ARPU组

Job Description: Business Overview The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile. 　 Department Overview Marketing Planning Department is an organization that leads the planning of Rakuten Mobile's plans and product strategies and their implementation. The Data ARPU Group, to which you will be assigned, is responsible for maximizing ARPU from Rakuten Mobile users’ data usage. Its scope includes planning and operating initiatives, as well as designing and executing campaigns. You will also work with the Rakuten Eagles and Vissel Kobe to plan and execute campaigns and events aimed at acquiring Rakuten Mobile users. As we move into the next growth phase after surpassing 10 million lines, you will develop new initiatives based on current-state analysis. You will drive higher data ARPU, create Rakuten Mobile–unique added value through sports marketing, and expand revenue. Position: Position Details You will be entrusted with the following tasks related to Rakuten Mobile, depending on your experience and skills. - Plan and run initiatives to increase data ARPU - Plan and run campaigns/events with the Rakuten Eagles and Vissel Kobe to acquire Rakuten Mobile users - Define and execute the communication strategy for planned initiatives - Coordinate and negotiate with partner companies - Identify and develop new partner companies to drive ARPU growth Mandatory Qualifications: - Experience in developing and improving strategies based on data analysis - Practical experience in one of the following areas: marketing, business planning, sales planning, service planning, or alliance development - Planning skills - Flexible communication, negotiation, and bargaining skills both internal and external - Leadership (e.g. Experience leading and building consensus in challenging situations) - Practical skills in PowerPoint and Excel 　 Desired Qualifications: - Project management experience - Logical thinking - Ability to flexibly respond to changes in the environment, and to lead solutions by running on one's own while coordinating with all related parties. - Flexible communication, negotiation-Those who have experience in consulting, the president's office of a business company, or corporate planning. - Business English - Experience in telecommunications industry - Knowledge and experience in the mobile industry - Experience Using BI Tools - Skills for Applying and Advancing AI in Practical Settings [ id: cmorec mkpd ] #business #strategyplanning #marketingdiv Languages: English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent) In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world. If you have any trouble logging in, please contact us here Rakuten Group, Inc.: rakuten-recruiting-info@mail.rakuten.com *Please read the Application Requirements(EN) / 募集要é (JP) before applying. Our Diversity & Inclusion Policy and Application Documents Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. Because of this, you are not required to submit any of the following information in order to apply for our job positions. - Gender - Age - Photo - Nationality* - Information not related to business, such as ideological beliefs, family structure, etc. * For legal compliance, we may ask you about your work eligibility. See the details