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发布于 2026-10-02 英文原文

营销企划部门 - 数据分析师/战略

マーケティングディビジョン:データ分析・データマネジメント、戦略立案(楽天モバイル事業)

楽天グループ

职种市场营销 雇用形态—
工作地点日本(东京) 薪资面议

职位概要

乐天移动营销部门招聘数据分析与战略规划人才。所属营销企划部企划管理课,负责乐天移动营销部门的战略制定及KPI/损益分析,需与高管频繁沟通,从高层视角开展工作。主要职责包括:与领导层进行战略讨论,利用数据影响公司战略方向并支持决策;使用BI工具进行深度数据分析与可视化,构建仪表盘;为各类营销活动设计并优化KPI,跟踪进展与成果;主导与业务增长直接相关的关键项目(常由高管发起)的规划与执行。团队构成:经理1名、正式员工5名、临时员工3名、外包2名。必备条件:熟练使用BI工具,能从数据中提取洞察并解决复杂业务问题;具备数据分析与需求定义能力;具有战略视野和引导讨论的能力;敏捷应变,能快速处理突发问题。期望条件:需具备商务英语会话能力。

职位描述

Job Description: Business Overview The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile. Department Overview Marketing Planning Department is an organization that leads the planning of Rakuten Mobile's plans and product strategies and their implementation. The Planning and Management Section, where you will be assigned, is responsible for strategy formulation and KPI/P&L analysis within Rakuten Mobile's marketing division. This role offers frequent engagement with executives, providing an environment where you can work with a high-level perspective. Position Details Join Rakuten Mobile's dynamic Marketing Division and play a pivotal role in shaping our strategic direction through robust data analysis and insightful data management. We are seeking a talented individual to contribute to our growth by transforming data into actionable strategies. Based on your experience and skills, your responsibilities will include: - Strategic Engagement with Leadership: Facilitate discussions with executives, leveraging comprehensive data to debate and influence the company's strategic direction and support decision-making processes. - Advanced Data Analysis & Visualization: Utilize Business Intelligence (BI) tools to conduct in-depth analysis and extraction of marketing data. You will be instrumental in building impactful dashboards that clarify insights and drive understanding. - KPI Design for Marketing Initiatives: Develop and refine Key Performance Indicators (KPIs) for various marketing campaigns, ensuring optimal effectiveness and meticulous tracking of progress and outcomes. - Leadership in Key Projects: Spearhead the planning and execution of critical projects directly aligned with business growth, often initiated by executive requests. Work Environment Manager :1 Regular employee :5 Temporary employee :3 Outsourcing :2 Mandatory Qualifications: - Proficiency in BI Tools: Demonstrated experience in utilizing BI tools to extract meaningful insights from data and translate them into solutions for complex business challenges. - Data Analysis and Requirements Definition: Proven ability to analyze intricate datasets and clearly define requirements for connecting analytical findings to concrete business strategies and actions. - Strategic Vision and Discussion Leadership: Capability to adopt an overarching perspective, understand the broader business landscape from an executive viewpoint, and lead substantive, data-driven discussions. - Agility and Responsiveness: Possess the adaptability and quick thinking to rapidly address unexpected issues or urgent tasks, driving them to effective resolution. Desired Qualifications: - Business English conversation skills are required. [id: cmorec_mkpd ] #marketingdiv#Management#DataAnalysis #Data Management #Data Analysist #Management Planning #Strategy In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world. If you have any trouble logging in, please contact us here Rakuten Group, Inc.: rakuten-recruiting-info@mail.rakuten.com *Please read the Application Requirements(EN) / 募集要é (JP) before applying. Our Diversity & Inclusion Policy and Application Documents Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. Because of this, you are not required to submit any of the following information in order to apply for our job positions. - Gender - Age - Photo - Nationality* - Information not related to business, such as ideological beliefs, family structure, etc. * For legal compliance, we may ask you about your work eligibility. See the details